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Current language: English
7-week consultative sales training that transforms you from a seller into a trusted business partner. Proven methodology from 23 years of experience and 340+ alumni success stories.
"The work happens with the salesperson themselves and their inner fears."
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"The work happens with the salesperson themselves and their inner fears."
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Train your entire sales team together
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Training at Your company - including abroad
The Consultative Approach That Asks the Right Questions
Based on Neil Rackham research • 35,000+ sales call analysis • 1988
SPIN is a thinking sequence that helps you regain conversation gravity and guide the client's inner monologue from uncertainty to clarity.
Find out how things are going for the client right now. The main picture is enough – don't talk about unnecessary side things, and don't try to sell!
Help the client clearly name what really bothers them. Don't immediately offer solutions.
Help the client understand what happens if the problem isn't solved. Where is time or money lost, what risks accumulate?
Get the client to name their own benefit. Their own words become the strongest justification.
In the 1980s in the USA, Neil Rackham and his team conducted extensive research, analyzing more than 35,000 sales conversations.
The research revealed that those salespeople who sold most effectively (consciously or unconsciously) guided clients through 4 simple question types that allowed the client to reach a decision about the deal themselves.
From these studies emerged the SPIN methodology – a proven framework that helps salespeople guide clients through the buying cycle.
“The biggest deals happen when the salesperson talks less and asks better questions”
Gatis Silakaktiņš
Client names their own needs, and self-formulated decisions are significantly more stable.
Conversation shifts from price to value — client starts thinking about risks and benefits, not discounts.
Objections appear timely, and the solution can be adjusted before they become obstacles.
Conversation becomes more focused, which shortens the sales cycle.
A clear logical sequence forms: problem → consequences → costs → benefit.
It's developed for large and complex B2B deals where traditional approaches often don't work.
Questions help reveal true needs, rather than forcing product arguments.
Reduces resistance — conversation is perceived as consultation, not an attempt to "sell".
Trust builds through dialogue, not one-sided presentation.
Method based on research and proven results in practice.
Clients reach decisions themselves — You become an advisor, not a salesperson.
Objections become continuation points in the conversation, not barriers.
Conversations become shorter and focused on key decision factors.
Gain a clear, repeatable argumentation structure that can also be used in internal meetings.
Trust increases — especially in deals where price is not the deciding factor.
Why do most sales conversations end without results?
Doubts about one's abilities are a significant reason that hinders salespeople's success and reinforces negative stereotypes about the sales profession in general. Most of society still believes that a salesperson works to "push something" on the client, and often salespeople themselves, with their insecurity, only reinforce this stereotype. Unconsciously accepting this view, salespeople in their failures often begin to blame not their communication, but the product price, quality, market situation, or even the clients themselves. Thus, they continue to lose control over the sales conversation, miss opportunities, and fall into a vicious cycle where dissatisfaction with results creates new failures.
“After 23 years of experience in sales and 10 years of experience training salespeople, I'm convinced of one crucial fact: the biggest challenge for B2B salespeople is fear of rejection. At B2B Academy, I've already helped more than 500 salespeople overcome these fears. Result? More confidence, more meetings, more deals.”
Gatis Silakaktiņš
A set of techniques that helps analyze and optimize human thinking, language, and behavior patterns
A knowledge system that allows quick identification of a person's character, behavior model, and motivation based on external characteristics
The ability to analyze handwriting to determine a person's emotional state, personality traits, and behavioral tendencies
An original and systematic approach to understanding and effectively applying fundamental principles of human character in business communication
B2B Academy offers a structured and in-depth training cycle that provides essential knowledge and practical skills in effective B2B client sales over seven weeks. Each week, one of the main sales elements is mastered, helping participants improve their skills and achieve higher results. Sales can be learned from books and videos. However, without practical experience and professional guidance, it remains only theory. For sales to become a strong skill, it's important not only to know, but also to do – apply techniques in real situations, receive feedback, and develop confidence in working with clients.
The price isn't low, but it's not meant for everyone.
It's designed only for those who want to reach the peak of their career in acceleration, working diligently on themselves.
Those ready to work
who understand that results require a systematic approach
Those aiming for career excellence
ready to invest in professional growth
Those who understand growth requires investment
both in terms of time and resources
Those seeking a structured approach
to developing B2B sales skills
Each B2B Academy participant and employer receives detailed, individually tailored feedback from Gatis Silakaktiņš. This process helps clearly identify main challenges and develop a strategy that promotes the salesperson's professional growth and business result improvement.
Gatis Silakaktiņš's 23 years of experience in sales and a decade-long practice in salesperson development.
PRACTICAL BENEFITS
From practice to results — what can you expect?
Become aware of your strengths and weaknesses in sales and develop confidence based on proven methods
Gain deeper client understanding that allows you to build stronger relationships and trust.
Learn to recognize and understand client objections in a timely manner, turning them into constructive conversation points and opportunities to refine the solution.
Master the skill of discovering clients' true needs through targeted questions and helping them reach clear solutions themselves. This approach allows you to offer precisely matching solutions and build trustworthy, consultative dialogue.
Develop the ability to combine purposefulness with empathy, creating conversations where both client needs and business objectives are simultaneously respected.
Communication mastery
Learn to schedule 8 meetings from 10 phone calls
Build valuable professional contacts with other sales specialists and entrepreneurs, creating opportunities for new collaborations and long-term partnerships.
Develop a strategic view of the sales process that will help you make thoughtful decisions and promote professional growth.
Proven techniques that help you conduct conversations more effectively and close deals.
Precise identification of development directions
Every week an important topic is covered for any salesperson. What most often seemed like stumbling blocks in the sales process, after training, are perceived as opportunities. Going forward at work, with specific techniques already in hand, it's possible to work even more qualitatively, convincingly, and productively. At the same time, I extremely appreciate that throughout the learning process, the human factor was reminded. I especially want to highlight Gatis's tremendous support and natural desire to help achieve professional goals. Undoubtedly, after B2B Academy, I gained not only a pile of new knowledge, a certificate, and useful contacts, but also close friendships. All of this is definitely worth becoming part of the powerful B2B Academy team!
I really appreciated Gatis's attitude toward the sales specialist profession and its value. The course expanded my capabilities, gave me tools, and convinced me that a proper sales specialist is primary in a company.
B2B Academy's course may seem long at first, but all lessons are so full and provide so much food for thought that in the last lesson, there's a strong desire to continue what was started. Each lesson is thoughtful, supplementing both theoretical knowledge and practical skills. I not only learned new approaches, sales, and deal-closing techniques and learned to better understand my potential clients at different perception levels, but I also got to know myself much better as a salesperson. There's no one model that works for everyone, and Gatis helps each person find what works for them. I especially want to emphasize stepping out of one's comfort zone, which is promoted in every lecture - that's where learning and development begins, not sitting with a notebook and pen in hand.
At the beginning of B2B Academy's first lesson, I was overcome by doubts about whether it's really worth meeting for 7 weeks in a row and learning something new in sales work. But I soon realized that the benefit is very multifaceted - even my supervisor appreciatively evaluated my ability to more skillfully maintain conversations with company managers, and this allowed me to behave more convincingly in contact with new clients. I'll also pay more attention to existing ones, because now I want to work with them not only as a problem solver, but also as a trusted companion on the path to their new ambitions. Thanks for this professional journey - I hope my competitors don't notice this review... :)
Training at B2B Academy gave me a clear direction in my professional path, i.e., to distinguish myself from 'pushers' and convincing empty straw stackers, to become a true ally of my clients and increase the added value of our collaboration. Thanks to Gatis for the opportunity to look at fundamental things more practically, try them in a group, and experience how they work with real clients. Thanks also to the group - it was a pleasure to meet every week and learn from various experiences. I recommend this course to other colleagues in the field.
Light and playful, yet also strict and uncompromising - that's how Gatis Silakaktiņš leads the B2B Academy sessions. Interesting, engaging, challenging, supportive - a course based on many years of practical work experience that allows each participant to turn their "biggest nightmare" into an easy daily task, seeing the client's desires and values, rather than highlighting one's own advantages. Especially if it's a niche service. Theory and immediate practice. If there's no other way, step onto the chair :-) - it really helps!
Excellent and professionally led active training program for salespeople - currently one of the best offerings I've participated in during more than 20 years working in sales. The best part - practical training! Excellently helps understand, feel, and internalize skills that fundamentally improve the quality of the sales process! From the heart, I wish every person involved in the sales process to attend these sessions.
Participation in B2B Academy courses was a great experience for me! Both the content and the delivery method are precisely targeted at real sales results. In the courses, I gained practical tools that I could apply immediately and motivation to continue growing as a salesperson. I completed these courses several years ago, but I still use the knowledge and approach I gained - in my opinion, that's the best proof of quality.
B2B Academy allowed me to look at sales work from a new perspective, which already during the learning process proved its positive effect in practice. The systematic approach in learning and Gatis's ability to present complex things in an understandable way encouraged me to try effective sales methods that I hadn't attempted before. This has raised my performance. I also recommend others to study in this course.
I am truly pleased that I had the opportunity to complete the B2B Academy program, led by an excellent professional – Gatis Silakaktiņš. B2B Academy is not just theory — it's an intensive 7-week program that combines an academic approach with practical application. Gatis's approach is characterized by humanity, empathy, and professionalism — which means a lot in today's business world.
B2B Academy's course may seem long at first, but all lessons are so full and provide so much food for thought that in the last lesson, there's a strong desire to continue what was started. Each lesson is thoughtful, supplementing both theoretical knowledge and practical skills. I not only learned new approaches, sales, and deal-closing techniques and learned to better understand my potential clients at different perception levels, but I also got to know myself much better as a salesperson. There's no one model that works for everyone, and Gatis helps each person find what works for them. I especially want to emphasize stepping out of one's comfort zone, which is promoted in every lecture - that's where learning and development begins, not sitting with a notebook and pen in hand.
Professional growth that transforms your business results
7 in-person lessons over 7 weeks (21 hours total) with a clear sequence — from client selection to deal closing.
Practical SPIN question sequence in B2B environment — how to discover client situation, problems, impact consequences, and create compelling value justification.
Specific tasks and conversation training with real scenarios where you can safely try new approaches and immediately receive feedback.
Tasks between lessons where methods are applied directly to your clients and proposals, so results appear during the program.
Personal analysis of your sales style, strengths, and development directions with specific recommendations and next steps.
Certification of acquired knowledge and skills that strengthens your professional profile and credibility in clients' eyes.
Contacts with other salespeople and entrepreneurs that often turn into new collaborations and professional support environment.
Market value
Your investment
€143 per module
Next cohort
January 13, 2026
Spots status
4/12 spots already reserved
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