The Value of Your Network = The Value of Your Success
Hello, market player!
Do you know what the most successful entrepreneurs and professionals have in common?
Their success isn’t defined solely by their products or services…
It’s defined by their people.
People who trust them, recommend them, and help open doors to new opportunities.
In other words — THE NETWORK.
The value of your network often determines the value of your success.
Some statistics on networking effectiveness:
84% of B2B decision-makers say the B2B purchasing process begins with a recommendation. (Source: Influitive)
92% of people trust personal recommendations more than any advertising. (Source: Nielsen)
Referred clients have a 59% higher lifetime value. (Source: Influitive)
35% of professionals reported that a casual conversation on platforms like LinkedIn led to a new business opportunity or job offer. (Source: Forbes)
On average, companies attribute 24% of their annual sales revenue to networking activities. (Source: Wolverhampton)
Your benefits from having a strong network:
1️⃣ Faster access to new opportunities.
A good network means you can reach key contacts faster and with more trust than competitors.
2️⃣ Support and resources when you need them most.
When facing a challenge, your network can offer advice, solutions, and resources that would otherwise be hard to obtain.
3️⃣ A positive reputation that works on your behalf.
When others recommend you and your services, it becomes a powerful marketing engine that builds trust before the first interaction.
How to build a network that works for you:
Be useful to others.
Networking is not just about receiving — it’s also about giving. Offer valuable insights and share your resources.
Maintain consistent communication.
Genuine relationships grow when you stay in touch regularly (not only when you need something).
Look for opportunities to collaborate.
Can you introduce someone to a valuable contact? Could you build a joint project together?
Your investment of time and resources always pays off (even if not immediately).
Your next step...
Review your network and consider:
Which of your contacts could provide valuable insights right now?
Which of your contacts could you help move closer to their goals?
Your potential for success is directly linked to the strength of your relationships.
Invest in your network, and you’ll watch that investment multiply.
Respectfully,
Gatis Silakaktiņš